Join Louisville's very own Redtag, a full-service branding and advertising agency, for this half-day workshop to learn about the future of digital advertising. In partnership with the UofL College of Business, this workshop will give you the opportunity to hear from the experts about social media, AI tools, best practices and so much more! We welcome both students and members of the business community. Light breakfast and lunch provided. Parking at the Speed Art Museum is included.

Topics include:

• The Future of Digital Advertising and Current Digital Landscape
• Short-Form Content
  • Impact of Short-Form Content on Small Businesses
  • Anatomy of Reel/Short/TikTok video
  • Digital Best Practices & Creating a Roadmap to Success-Editing with CapCut
• Generative AI
  • What is Generative AI? Evolution of AI
  • Exploring AI Tools-Demos of ChatGPT, MidJourney, Synthesia, etc.

Current students may register for this event for free at the following link: Redtag Workshop: The Future of Digital Advertising (For Students)

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Inquire about upcoming sessions at ExecEd@louisville.edu.