There are a few important considerations when deciding how to handle social media communications and interactions. Having a social media policy is important and provides valuable cover. But sometimes a more actionable framework is what is needed to address inbound social media posts that don't technically violate policy, but can still be problematic as they undermine or harm organizational credibility in the eyes of stakeholders.

In this session, you will be introduced to a decision-tree framework that has been used successfully with many clients and in managing crisis communications. The framework helps responders classify posts into categories including positive/neutral/negative, inquisitive, off-topic, critical, abusive, inappropriate, etc. Based on the type of post, you will learn best practice response strategies ranging from thanking and amplifying (if positive), to redirecting to an offline conversation, to deleting and reporting to the social media platform (in the case of abusive or inappropriate posts).

Join us for an engaging zoom conversation with Matt Tidwell, an award-winning, experienced marketing communications professional with over 25 years of industry experience.

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Thursday, December 5, 2024, Online using Zoom (-, ONLINE)