Objectives

Upon completing the course, students should be able to:

• Become more valuable employees by having a thorough knowledge of the air transportation industry, its function and role.
• Provide insight into current trends and issues in civil aviation, such as aviation safety and security, law and new technologies.
• Understand strategic planning, planning models and adaptive planning.
• Understand how management principles are applied in today's competitive airline industry.
• Navigate the field of international aviation business management.
• Develop an enhanced leadership self-awareness and a personal leadership philosophy.

Who Should Attend

• Aviation professionals seeking a managerial/supervisory role
• Junior level managers in all fields of aviation
• Managers entering the aviation industry

Key Topics

• Airline deregulation and its effect on business considerations
• Allocating resources to maximize benefits for an airline and its stakeholders
• Definitions of leadership and understanding leadership in particular contexts
• Effective marketing tools
• Geographic, social and cultural managerial elements within international aviation management
• Management techniques such as goal setting, time management and task delegation
• Role and function of airlines, airports, civil aviation authorities and air navigation service providers
• Roots of strategic planning, planning frameworks and adaptive planning considerations

Flexible Learning

• This self-study e-learning certificate is comprised of six courses. Students may register and pay at any time on the IATA website for this open enrollment program.
• The purchase of the certificate includes all 6 courses. All course material and exams are self-contained within each course. Exams can be taken within the online courses whenever you choose and do not have to be scheduled separately.
• Details for online course access will be provided to students by Embry-Riddle via email within five business days of payment confirmation by IATA Finance. Embry-Riddle will send additional instructions to finalize the registration process.

Completing This Certificate

• All six courses of this certificate program must be completed within one year.
• Upon successful completion of the program, students may request a printed certificate by emailing the ERAU Worldwide Office of Professional Education.
• Program graduates are awarded the Aviation Management Program (AvMP) designation by IATA.

Six Required Courses

IATA Courses

• ALF 4000 Air Transport Fundamentals (IATA)
  This course will provide students with an overview of the air transportation system and the interdependence among its components: airlines, airports, civil aviation authorities and air navigation services.

• ALF 4100 Airline Marketing (IATA)
  This course presents common airline marketing and commercial trends to help students revamp your marketing practices and develop a marketing plan efficiently. Technology and effective methods of communication is becoming a vital part of customer retention. This course presents different tools that make it easier to identify targets and objectives. Course content also examines the potential benefits and drawbacks of airline alliances.

Completing the IATA courses

• IATA courses require approximately 45 hours of study for each course, to be completed within 12 months from the purchase date (enrollment validity).
• Course materials and exams are contained within each course. Exams are completed in the online course whenever the student choses and do not have to be scheduled separately.
• Exams consist of 100 multiple-choice questions and must be completed within three hours.
• Passing grade is 60%; students are allowed two attempts to achieve a passing grade.

Embry-Riddle Aeronautical University Courses

• MGM 6000 Strategic Planning
  This course will introduce participants to the essential components of strategic planning (Mission, Vision, Values, Goals, Objectives, Strategies, and Actions Items). The course reviews how the elements of a strategic plan form a coherent framework for operationalizing an organization's most important work. Students will exit the course with a toolkit for leading or participating in strategic planning within their organization in the aviation industry.

• MGM 6100 Leadership Development
  This course will help participants develop self-awareness as leaders. Students will explore leadership styles, and learn how to utilize leadership assessments to cultivate self-awareness and develop high performing teams. Participants will learn about adaptive leadership while considering the adequacy of traditional theories for leading in complex environments. Upon completion of this course, students will be equipped to be more capable and confident leaders.

• MGM 6200 Airline Management
  An introduction to the administrative aspects of airline operation and management is provided in this course. Students will receive an overview of the air transportation industry and its importance in the twenty-first century. Topics include the annual profit plan, uniform system of accounts and reports, demand analysis, scheduling, the theory of pricing, fleet planning, facilities planning, and airline financing.

• MGM 6300 International Aviation Management
  This course presents established airline marketing and commercial trends to help you improve your marketing practices and develop a marketing plan efficiently. Technology and effective methods of communication are vital components to customer retention. This course presents different tools that make it easier to identify targets and objectives. Airline alliances, its benefits and potential drawbacks are also reviewed.

Completing the Embry-Riddle Aeronautical University Courses

• These courses require approximately 45 hours of study for each course, to be completed within one year.
• A final cumulative grade is based on performance in quizzes, assignments and final exam.
• To successfully pass each course, students must achieve a grade of 70% or higher.