Course Detail: P_MARKETRESEARCH - Market Research to Gain Competitive Advantage & Sales

Learn tips and techniques to uncover vital information to increase your sales. Understand opportunities, threats and what will make your company more compelling to customers - so they choose your company over the competition. This friendly and interactive workshop series gives you the tools to yield critical insights into your company requirements, the business environment, market and competition. Plus, it covers how to tie it all together to understand where your company needs to excel to attract more customers.

This workshop will introduce you to key business growth concepts, so you can contribute to business growth wherever you sit - be it marketing, sales, research and development, operations, or finance.

Learning objectives:

  • Utilize effective market research tips and techniques to acquire key facts, opportunities and threats in your business environment, from economic to social and technological
  • Work with key concepts and tools to understand market needs, buyer behavior, market attractiveness, size, growth, trends as well as the competition
  • Determine what's non-negotiable to the company and departments, using a variety of effective tools and techniques, including the mission, SWOT analysis, goal-setting and more
  • Define what will be most compelling to your target market through a tool synthesizing the above information

In this course, you will perform effective market research, external environment assessment, competitive analysis, company mission/vision/goals - to yield competitive advantage.

At the end of the two days, you will have had hands on experience in applying company assessment, business environment analysis, market learning and applying key business growth concepts to your organization. You will leave the session with a binder, full of your groundwork for determining opportunities and competitive advantage, ready for a branding or strategic plan preparation.

Who Should Attend:

Anyone who is interested in growing their business, from small to midsize business department managers, marketing managers, to owners/presidents and business unit managers or directors. The course is relevant for managers of all areas of the business including marketing, business development, finance, operations, and research & development.

The University of Southern Maine is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM.

The registration fee includes all materials.

For more information:


Available Sessions

June 16-23, 2020, Online (13 seats (72%) remaining)