AI Meets Manufacturing

Long before artificial intelligence became a buzzword, manufacturing has relied on disciplined systems, skilled people, and proven processes to deliver results. Today, GE Appliances is building on that foundation-using AI as a practical tool to strengthen how work gets done across the factory and supply chain.

In this session, Bill Good, Vice President of Manufacturing and Supply Chain at GE Appliances, will share how AI is being carefully evaluated, engineered, and applied within real operations-where safety, quality, precision, and consistency matter every day.

Rather than chasing hype, Bill will walk through how GE Appliances translates insights into action by deploying AI solutions that improve decision-making, increase operational reliability, and support the people closest to the work. From factory-floor execution to end-to-end supply chain performance, attendees will see what AI looks like when it is built for manufacturing.

Participants will gain a clear view of GE Appliances' approach to scaling AI responsibly, the evolving partnership between people and technology, and lessons any manufacturing organization can apply as they move forward.

Join us to see how AI-built for the factory-is driving real results today at GE Appliances.

Facilitator

Bill Good
Vice President, Supply Chain
GE Appliances, A Haier company

About the Facilitator

Bill Good is Vice President of Supply Chain at GE Appliances, a Haier company. Bill is responsible for manufacturing operations, inbound transportation, and for leading the company's supply chain network through its ongoing Lean transformation. Under his leadership, GE Appliances' factories have become industry leaders in operational excellence, product quality, advanced automation, and talent development.

For Bill, manufacturing is more than a career - it's personal. He began working on an assembly line in Opelika, Alabama in 1988, building treadmills while attending Auburn University. What began as simply a higher paying job to help pay for school, quickly became a lifelong calling. Despite the decline of U.S. manufacturing over the years, Bill has remained committed to strengthening America's industrial base, believing that strong manufacturing makes our country stronger.

Throughout his career, Bill has revitalized plants, led multibillion-dollar investments, and developed high-performing teams. Before joining GE Appliances, he spent eight years at Whirlpool in roles of increasing responsibility, and earlier held leadership positions at Diversified Products, Tri-Glas, Char-Broil, and other manufacturers.

In 2025, Bill was honored with the WiM Ally Award, recognizing his leadership in broadening access to talent and ideas and helping build workplaces that foster innovation, growth, and global competitiveness.

Bill holds a Bachelor of Science in Operations Management from Auburn University, and both an MBA and a Master of Science in Human Resource Management from Troy State University.

About the AI Forum

The University of Louisville College of Business is proud to host the AI Forum, a dynamic series designed to explore the rapidly evolving world of artificial intelligence through the insights of leading industry experts and distinguished faculty. This forum brings together students, faculty, and business professionals to engage in thought-provoking discussions, real-world applications, and forward-looking perspectives on AI's impact across industries. By bridging academic expertise with practical innovation, the AI Forum aims to foster a deeper understanding of how AI is transforming business-and how we can lead that transformation responsibly and effectively.