This course is self-paced, with about 8-10 hours of work that you can complete at any time during the week, including blog entries, quizzes, and interaction with other professionals.

Note: a minimum enrollment of 10 must be reached in order for the program to run.

This course is week 1 of the Online Franchise Management Bootcamp.

Explore the fundamentals of franchising from the franchisee's point of view. Focus is on the evaluation of franchising opportunities, the legal aspects of franchising and the development of appropriate strategies for the successful planning, implementation and launching of a new franchise business.

1. Explain the history and importance of franchising to the U.S. and global economy.
2. Differentiate between standard business models and the franchise business model.
3. Compare and contrast the strengths and limitations of franchising.
4. Identify, investigate and evaluate franchise opportunities.
5. Assess your capability and mindset to become a franchisee.
6. Discuss an overview of the FDD and the franchise contract.
7. Explain the criticality and dynamics of the franchisee-franchisor relationship.
8. Understand the role of the International Franchise Association and other resources.

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Inquire about upcoming sessions at ExecEd@louisville.edu.
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