Understanding the fundamentals of establishing, growing and sustaining powerful meaningful brands is essential in today's organizational environments. Learn about brand building practices as they apply to B2B, B2C and Non-profit brands. In this module, participants will be exposed to strategic brand building methodologies and processes through the lens of brand strategists in the field as well as relevant case studies exploration. The session model is designed to be interactive, conversational and collaborative.

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Inquire about upcoming sessions at ExecEd@louisville.edu.