Strategic Communication Certificate

The University of Louisville's College of Business' Executive Education program introduces a new competency-based approach to solving real communication challenges in the workplace. Through a holistic methodology to communication across the spectrum of workplace challenges, attendees will earn a Strategic Communication Certificate by first completing an online self-paced asynchronous bootcamp developed by UofL faculty and subsequently attending five problem-based seminars (half-day each, offered multiple times per year) to apply proven strategies to real organizational problems while receiving personalized feedback from highly-trained facilitators. Individuals who earn a Strategic Communication Certificate will be prepared to lead their teams through complicated challenges with sophisticated communication skills.

Who should seek this certificate? Executives, managers and aspiring leaders at all levels in their career and company will benefit from earning this certificate. With up to 85% of professional work requiring collaboration, sophisticated communication skills that can be directly applied to solve dynamic and complicated problems is extremely important for leaders or those seeking leadership opportunities. Therefore, this certificate is designed for current and future managers who seek to lead others through modern organizational challenges via strategic communication.

What makes this certificate unique? This certificate builds on the foundations of the University of Louisville's internationally-recognized business communication program. It is developed and facilitated by UofL faculty who have extensive backgrounds, research, and experience with the subject. Moreover, the certificate is designed to be oriented toward real-world problem-solving and practical application, with real time feedback to evaluate effectiveness. Courses were designed from research and interviews with executives to identify and address complicated challenges facing modern organizations.

How and when will courses be delivered? Attendees will first gain access to the Strategic Managerial Communication Bootcamp. This bootcamp will introduce attendees to critical competencies and the foundational principles underscoring the numerous communication strategies embedded throughout the certificate. Pre-work submissions will be required in this module prior to participating in the challenges/courses that are listed below. Portions of the pre-work will be used to construct and enrich the challenges that each attendee will address during his/her time in class. This online bootcamp will take approximately four hours to complete.

Upon conclusion of the bootcamp, participants will become immediately eligible to register for any upcoming course. Participants must complete all five courses to receive the certificate, but scheduling will be strategic and paired allowing attendees to complete two courses in one day. All courses will be offered a minimum of twice a year (pending demand). Courses will be offered at University of Louisville facilities, including the College of Business. Upon conclusion of the bootcamp and all challenge-based courses (3 days total), a certificate will be awarded.

Program Outline
  • Strategic Communication Bootcamp (self-paced asynchronous, online)
  • Challenge: Communicating Change (half-day, in-person)
  • Challenge: Communicating Conflict (half-day, in-person)
  • Challenge: Communicating Diversity, Equity and Inclusion (half-day, in-person)
  • Challenge: Communicating Across Generations (half-day, in-person)
  • Challenge: Communicating Feedback (half-day, in-person)

Courses

Course Title Mandatory Year Span
Strategic Communication Bootcamp Elective 0
Strategic Communication Certificate Mandatory 0

Electives Required: 0