Strategic Communication Certificate

Executive Education at the the University of Louisville's College of Business introduces a new competency-based approach to solving real communication challenges in the workplace. Through a holistic methodology to communication across the spectrum of workplace challenges, attendees will earn a Strategic Communication Certificate by first completing an online self-paced elearning module developed by UofL faculty, and subsequently attending four half-day problem-based seminars to apply proven strategies to real organizational problems while receiving personalized feedback from highly-trained facilitators. Individuals who earn a Strategic Communication Certificate will be prepared to lead their teams through complicated challenges with sophisticated communication skills.

Who should seek this certificate? Executives, managers and aspiring leaders at all levels in their career and company will benefit from earning this certificate. With up to 85% of professional work requiring collaboration, sophisticated communication skills that can be directly applied to solve dynamic and complicated problems is extremely important for leaders or those seeking leadership opportunities. Therefore, this certificate is designed for current and future managers who seek to lead others through modern organizational challenges via strategic communication.

What makes this certificate unique? This certificate builds on the foundations of the University of Louisville's internationally-recognized business communication program. It is developed and facilitated by UofL faculty who have extensive backgrounds, research, and experience with the subject. Moreover, the certificate is designed to be oriented toward real-world problem-solving and practical application, with real time feedback to evaluate effectiveness. Courses were designed from research and interviews with executives to identify and address complicated challenges facing modern organizations.

How and when will courses be delivered? This program includes both face-to-face and self-paced online content. Attendees will first gain access to the self-paced online Strategic Managerial Communication Bootcamp. This bootcamp will introduce attendees to critical competencies and the foundational principles underscoring the numerous communication strategies embedded throughout the certificate. Pre-work submissions will be required in this module prior to participating in the challenges/courses that are listed below. Portions of the pre-work will be used to construct and enrich the challenges that each attendee will address during his/her time in class. This online bootcamp will take approximately four hours to complete.

Upon conclusion of the bootcamp, participants will attend a two-day classroom workshop. This workshop will cover four workplace challenges and the ways that excellent communicators can navigate through them. Upon conclusion of the bootcamp and the challenge-based courses, you will be awarded a certificate in Strategic Communication from the University of Louisville!

Program Outline
  • Strategic Communication Bootcamp (self-paced asynchronous, online, roughly 3 hours)
  • Workshop Day 1 (in-person)
    • Challenge: Communicating Change
    • Challenge: Communicating Conflict
  • Workshop Day 2 (in-person)
    • Challenge: Communicating Across Generations
    • Challenge: Communicating Feedback


Course Title Mandatory Year Span
Strategic Communication Certificate Mandatory 0

Electives Required: 0