This course provides applied knowledge of research methods that generate data in a business context based on systematic observations. Participants will learn how traditional research methods and management analytics can be augmented by artificial intelligence in ways that help business professionals solve organizational problems more efficiently and effectively. Learning outcomes include formulating business problems, selecting appropriate data collection methods, and preparing data for analysis.

This course consists of four modules that focus on research methods, management analytics, and AI.

This is a fully online, asynchronous course that introduces participants to content through lecture videos, relevant required readings, and hands-on activities. Learning assessment will be conducted through module-specific assignments.