This course provides applied knowledge of research methods that generate data in a business context based on systematic observations. Participants will learn how traditional research methods and management analytics can be augmented by artificial intelligence in ways that help business professionals solve organizational problems more efficiently and effectively. Learning outcomes include formulating business problems, selecting appropriate data collection methods, and preparing data for analysis.

This course consists of four modules that focus on research methods, management analytics, and AI.

Fundamentals of Research Methods in the Age of Artificial Intelligence microcredential introduces you to content through modules. Content requires approximately 20 to 25 hours to complete. Learning assessment will be conducted through learning activities. To successfully complete the microcredential and earn a digital badge, you must achieve a minimum passing score of 75%.