Courses: Market Segmentation and Positioning
Topics covered in this course are:
1. Segmentation Bases and Methods
2. Segmentation Application and Target Market Selection: Cluster Analysis
3. Conceptual Understanding Positioning
4. Positioning Methods: MDS vs. Factor Based Perceptual Mapping
5. Strategic Decision Making based on Positioning
1. Segmentation Bases and Methods
2. Segmentation Application and Target Market Selection: Cluster Analysis
3. Conceptual Understanding Positioning
4. Positioning Methods: MDS vs. Factor Based Perceptual Mapping
5. Strategic Decision Making based on Positioning
Course Date(s) and Location
No upcoming offerings are available.