In contemporary athletics programs (junior high, high school, collegiate) the issues of funding budgets and fundraising are becoming much more acute as traditional sources of funding are becoming more difficult to procure. Successful athletics programs are becoming increasingly tied to the coach and/or athletics director's ability to generate funds from external sources. Typically, the level of understanding and subsequent application of sound marketing, promotions, and fundraising principles falls far below what is possible and needed for the provision of adequately funded athletics programs.

This course offers the athletics coach and/or athletics administrator the opportunity to learn and apply solid principles of athletics fundraising and marketing within a "real world" context. Additionally, a goal of this course will be to develop within the athletics coach and/or athletics administrator an understanding that these principles are useful vehicles not just for improving athletics department funding, but also, through the availability of additional funds, a way of providing a greater number of opportunities for interested participants. Assignments contained in this course are closely aligned to National Content Standards in Physical Education for grades Kindergarten through 12th grade.

This course is applicable towards the Coaching For Excellence Certificate.

Course Resources
ATH-900 Syllabus (PDF Document)