Course Detail: MRAI - Media Relations in Aircraft Accident Investigation
What you say and how you respond could lead your organization to a successful conclusion, or cause damaging setbacks. The Media Relations in Aircraft Accident Investigation course, developed by Embry-Riddle Aeronautical University, will give you a behind the scenes look at the news media cycle and offer best practices for managing the media post-event.
This course takes advantage of multiple subject matter experts and labs at the Daytona Beach Campus. Attendees will hear from aircraft accident investigators, crisis communications and public information officers. Participants will experience the aircraft accident forensics lab and media broadcasting lab, which blends theoretical and hands-on learning.
This course can be completed independently, or toward the Embry-Riddle Certificate of Management in Aircraft Accident Investigation.
Who Should Attend
Because safety risks affect every individual and department, professionals working in various capacities across the aviation industry can benefit from this knowledge including:
- Safety investigators
- Safety managers
- Public relations professionals
- Airport risks managers
After completing this course, you should be able to demonstrate a comprehensive and broad-based understanding of risk management and competency in:
- The NTSB and the accident investigation process
- Crisis communication
- Public relations
- Social media considerations
- Conducting interviews & communicating with family members
- Media broadcasting techniques
- Performing a real scenario press conference
- Managing the news cycle
- Interacting with NTSB, FAA & government agencies
A cancellation charge of $100 will be assessed on any standard cancellations. A late cancellation charge of 25% of the course registration fee will be assessed on cancellations occurring within 14 days of the start of the course.
The health and well-being of our students, faculty, staff and campus visitors is our number one priority. Face coverings in all common areas and classrooms, as well as physical distancing are now mandatory on Embry-Riddle's Campus, with no exceptions. Everyone must have a temperature check every 24 hours and we plan to facilitate the checks each morning where the class will be held.