In this interactive workshop, students will select an existing fashion brand and reimagine it for a new generation of consumers. They will define the target customer and develop an experiential pop-up concept that brings the brand to life through product, space, storytelling, sensory elements, and interactive moments. Students will consider how the experience can build an emotional connection with visitors and conclude by sharing a brief pitch for their concept.

Students will only need a laptop, notepad, and pen.