COMM 345: Social Media Strategy
This course focuses on scholarly and commercial aspects of social media strategy as a Communicative practice. In particular, course topics include a variety of social media driven outcomes including social activism, constituent engagement, outreach and advocacy, reputation management, analytics and optimization, and enhancing the quality and impact of message transmission in the social online environment.
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PLEASE NOTE: The Extension option advertised below should NOT be purchased at the same time you purchase this course. Any extensions purchased along with your initial course registration will be cancelled and refunded. Extensions will be allowed closer to the 9 month completion date. An extension information email will be sent one month prior to your end date.