MRKT 327: Digital Marketing
Digital Marketing is no longer an emerging medium; customers are regularly making decisions about a product or service online- long before they see or hear any traditional communications. Effective integration is key. Digital Marketing can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of Digital Marketing can result in higher returns on investment (ROI) and better understanding of consumers. This class in Digital Marketing will empower students to think strategically.
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