MRKT 327: Digital Marketing

Digital Marketing is no longer an emerging medium; customers are regularly making decisions about a product or service online- long before they see or hear any traditional communications. Effective integration is key. Digital Marketing can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of Digital Marketing can result in higher returns on investment (ROI) and better understanding of consumers. This class in Digital Marketing will empower students to think strategically.


This is important information so please read carefully: After clicking the "Register" button below, you will need to sign-in or create a profile prior to checking out. Please note that your login information will be unique to this website, and is not necessarily the same as your login to other UND websites.

PLEASE NOTE: The Extension option advertised below should NOT be purchased at the same time you purchase this course. Any extensions purchased along with your initial course registration will be cancelled and refunded. Extensions will be allowed closer to the 9 month completion date. An extension information email will be sent one month prior to your end date.


Available Sessions