Overview

Marketing plays a vital role in helping aviation organizations respond to changing customer needs, market conditions, and increasing competition. Airlines, airports, and other aviation organizations must apply effective marketing strategies to strengthen their market position, enhance customer experience, and build long-term customer loyalty. This course introduces key marketing principles, strategic tools, market research techniques, and digital marketing practices relevant to the aviation industry. 

 

Who should attend?

This course is designed for airline and airport professionals, Air Navigation Service Provider professionals, Civil Aviation Authority professionals, and anyone with a keen interest in aviation marketing.

 

Course Benefits

This course provides aviation professionals with a comprehensive understanding of marketing principles, strategies, and practices relevant to airlines, airports, and other aviation organizations. Participants will explore how strategic marketing can support business objectives, strengthen competitive positioning, enhance customer engagement, and create greater customer value. The course introduces key marketing and strategic management tools, including the 4Ps and 7Ps, Porter's Five Forces, SWOT Analysis, and the BCG Growth Matrix. It also examines market research, marketing communications, customer loyalty and experience, digital marketing practices, and emerging trends shaping the aviation industry.

 

Key Learning Outcomes

Upon the completion of this course, participants should be able to:

1. Explain key marketing concepts, principles, and successful marketing strategies used by aviation organizations.
2. Apply strategic management and analytical tools, including Porter's Five Forces, SWOT Analysis, and the BCG Growth Matrix, to aviation business environments.
3. Evaluate market research findings and use them to make informed marketing decisions.
4. Develop marketing and communication strategies to strengthen competitive positioning, customer engagement, and customer loyalty.
5. Analyze current digital marketing practices and emerging trends within the aviation industry. 

 

Course Delivery

The course is delivered in a blended modality that uses EagleVision and Canvas to deliver the curriculum in a virtual classroom, providing a campus learning experience from anywhere.

• EagleVision: A technology that combines web video conferencing with a virtual learning environment to enhance real-time collaboration, allowing you to communicate directly and instantly with professors and classmates during scheduled meetings.

• Canvas: An educational platform designed with the online teaching and learning experience in mind, is a cloud-based system that is viewable on any web browser, computer, or mobile device and allows for engagement and collaboration through video, audio, integrated media recorder, text, and discussion boards at whatever time you chose.

This course is delivered over four weeks, with EagleVision sessions on Saturdays from 1:00 pm to 7:00 pm Singapore time (UTC +8) and online Canvas activities taking place throughout all four weeks.  The dates and times of the next session are shown below in the Session Information section.

This special rate will be offered only to GCA 2.0 cohorts starting this year.