Course Detail: SGA-1005 - Applied Economics in Aviation

Overview
This course is a "Core course" that is part of the Graduate Certificate in Aviation. This in-person (2.5-days) or online (20-hours)course in Advanced Aviation Economics is specifically created for aviation industry professionals to further develop their analytical and critical thinking skills to apply fundamental concepts of economics to the global airline industry, with a particular emphasis on the Asia-Pacific Region.
Who Should Attend
- Airline and airport professionals
- Aircraft management professionals
- Aviation banking & finance professionals
Learning Objectives
- Describe the role of economic analysis and its application within strategic and tactical management of the global airline industry
- Assess the potential for regional air transportation growth given the nature of air travel demand including the application of factors that drive demand
- Describe airline cost structure, the nature of fixed, variable, and controllable costs, and methods of control employed by network and low-fare carriers, and demonstrate the application of airline costs to fleet selection
- Explain the major segments of passenger and cargo demand classify by price elasticity of demand
- Contrast the various product and route structure alternatives, including the costs and benefits of each, and means for achieving product differentiation, and describe and give examples of various passenger and cargo business models
- Compare and contrast competing airline products and assess potential for meeting targeted customer segments and profitability
- Describe the economic market types and contrast the pricing and output decisions of firms
- Explain the theory of price discrimination and its application to revenue management in the airline and other industries
- Discuss the regulatory history of international air transportation and the evolution toward liberalization and competitive markets, and assess the effects of liberalization on air transport growth, product development and pricing
- Compare and contrast the economics of the global air cargo market with passenger service
Course Delivery
The course is delivered in a blended modality that uses EagleVision and Canvas to deliver the curriculum in a virtual classroom, providing a campus learning experience from anywhere.
- EagleVision: A technology that combines web video conferencing with a virtual learning environment to enhance real-time collaboration, allowing you to communicate directly and instantly with professors and classmates during scheduled meetings.
- Canvas: An educational platform designed with the online teaching and learning experience in mind, is a cloud-based system that is viewable on any web browser, computer, or mobile device and allows for engagement and collaboration through video, audio, integrated media recorder, text, and discussion boards at whatever time you chose.
This course is delivered over four weeks, with EagleVision sessions on Saturdays from 1:00 pm to 7:00 pm Singapore time (UTC +8) and online Canvas activities taking place throughout all four weeks. The dates and times of the next session are shown below in the Session Information section.
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