A great website doesn't just look good -- it works. Whether you're a small business owner, content creator, or just starting out, this hands-on workshop will help you refine your website for better performance, higher conversions, and improved visibility. We'll cover the essentials of SEO, conversion strategies, and user experience, while also exploring the role of AI in website management -- when to use it, when to avoid it, and the best tools available. This session includes practical exercises, live website reviews, and networking opportunities to connect with like-minded business owners and content creators. Walk away with actionable insights and a clear game plan to make your website work smarter for you!

What You'll Learn:
- The key elements of a high-performing website (and common mistakes to avoid)
- SEO fundamentals: How to rank higher and attract the right audience
- Conversion strategies: Turning visitors into customers with clear calls to action
- AI and Your Website: When to use AI tools for content, automation, and optimization
- User experience and design improvements to keep visitors engaged
- Tools and resources to continuously track and enhance website performance

Who This Course is For:
- Small business owners looking to get more value from their website
- Content creators and bloggers who want to optimize their online presence
- Entrepreneurs building their first website and unsure where to start