This class addresses common pitfalls of small business marketing and will help entrepreneurs clearly identify their target audience and know the correct methods to increase their reach to those customers.Topics include selecting marketing channels, creating brand recognition, and timing promotions for optimal results within budget.The instructor has spent nearly a decade advising small businesses and has real "boots on the ground" experience, having owned several small businesses and non-profits. A certified small business advisor, she also is an adjunct professor and has taught marketing and management courses for several colleges and universities.