Course Description: Build a Successful Online Video Marketing Campaign

Online video marketing is on the rise with over 4 billion videos being viewed every day, and 1 in 3 purchasing a product directly as a result of watching a video. What is your target audience watching, and how do you get your organization to stand out in the crowd? This class is for those looking to market with video; no video experience is necessary. Taught by an industry professional, it provides a hands-on experience in building your own video marketing campaign. We will discuss your target audience's journey, campaign strategy, video concepts, scripting, and distribution strategy + measurements for a provable ROI. (Please note that the class will not cover video production and editing.)

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