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Course Detail: CLDR125 - Finding Your Voice: Branding and Messaging in the Social Sector

FINDING YOUR VOICE: BRANDING AND MESSAGING IN THE SOCIAL SECTOR: This course will examine how nonprofits can find their authentic voice, build stronger connections with their audiences, and inspire action through their messaging and visuals. You will uncover your organization's personality and where it stands in the current landscape,

explore your audience's needs and values, and identify concrete steps toward a more effective brand.

This Course is eligible for 1-credit of elective credit in the Master of Professional Studies in Community Leadership upon approval of the Graduate Program Director. To transfer credit upon completion of course contact GPD Sally Scott at sjscott@umbc.edu.

This course is not limited to UMBC students and is open to the general public.

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