Course Detail: P_AGILEMARKETING - Agile Marketing-Online
Contact Hrs/CEUs: 7/0.7
Marketing is undergoing significant disruption, and it has evolved from one-directional messaging to a two-way conversation. Lean-Agile Marketing helps marketers build a healthier funnel and contribute more revenue by creating a connection between brands and customers. And the benefits we get are improved time to market, quality, and impact of marketing campaigns.
This class introduces the concept of Lean-Agile Marketing and how to become agile and deliver marketing success. You will learn how you can be adaptive, collaborative, and iterative in your marketing approach. The workshop focus will be on the values of Agile Marketing and understand the benefits of adopting an Agile approach to marketing, sales, human resources, product management, and project management functions for your organization.
Understand the need and key drivers for Lean-Agile Marketing
Understand the principles of Lean-Agile Marketing and how it's different than Agile Development
Understand what Agile Marketing teams look like
Learn to organize marketing work around the customer and experience
Learn about autonomy over command-and-control leadership style
Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process
Understand the basic concepts of design thinking
Learn from case studies of other marketing organizations that are shifting to Agile
Learn how to start implementing Agile Marketing in your team/organization
Who Should Attend?
This workshop is for anyone interested in addressing some of the challenges in marketing, sales, human resources, product management, and project management functions for your organization.
For Individuals interested in a deeper understanding of Agile frameworks and practices, there are 4 additional Agile workshops that can be taken individually. This course is part of the Certificate Program in Agile Leadership and Process Improvement and can be combined with other Agile courses to complete the certificate.
The registration fee includes all materials.
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