Course Detail: P_MARKETGROWTH - Market and Growth Planning

Learn how you can develop an effective business growth plan and marketing plan for your business or business unit. This friendly and interactive workshop series will introduce you to key business growth concepts, so you can contribute to business growth wherever you sit - be it marketing, sales, research and development, operations, or finance.

This course is designed to follow Market Research to Gain Competitive Advantage & Sales. However, this course can also be taken individually.

Learning objectives:

  • Consider the top current growth opportunities for your company and how to support them with your department
  • Develop a 1-page strategic growth plan for your company
  • Understand how to develop a marketing plan and growth action plan for your business or department, including the applicability of social media
  • Develop a strategic planning process for your department, division, business unit, or company

In this course, you will review and develop growth and strategic planning, marketing plans, competitive advantage, value proposition, growth readiness, opportunity assessments and action planning

At the end of the day, you will have had hands on experience learning and applying key business growth concepts to your organization. You will leave the session with a binder, full of your groundwork for strategic plan preparation as well as your strategy and plans for implementation.

Who Should Attend:

Anyone who is interested in growing their business, from small to midsize business department managers, marketing managers, to owners/presidents and business unit managers or directors. The course is relevant for managers of all areas of the business including marketing, business development, finance, operations, and research & development.

The University of Southern Maine is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM.

The registration fee includes all materials.

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Available Sessions