Courses

Newly redesigned! Strategic Communication for Nonprofits helps you develop the analytical insight and professional skills you need to elevate public awareness about your nonprofit and generate financial support for its mission. Formerly known as the Strategic Marketing & Communications for Nonprofit Institute, this week-long program has been redesigned based on input from students and industry leaders to focus on strategies that drive marketing and communication campaigns and determine the deliverables required to engage prospects.
This workshop style class will help you translate evaluation data to memorable, informative infographics. You will learn the steps to identify your audience, plan and define a visual message, and translate your findings into an infographic that communicates with impact your organization's message.
Constructing a compelling visual communications vehicle for your nonprofit is essential to a successful marketing campaign. Learn how to develop a creative brief for ideas, sharpen your interview skills to get the perfect sound bite, and plan for pre-production, production and post-production. This class focuses on assessment of needs, goals, strategies, budget and timing for your video projects, along with developing video strategies for your website and social media.
Constructing a compelling visual communications vehicle for your nonprofit is essential to a successful marketing campaign. Learn how to develop a creative brief for ideas, sharpen your interview skills to get the perfect sound bite, and plan for pre-production, production and post-production. This class focuses on assessment of needs, goals, strategies, budget and timing for your video projects, along with developing video strategies for your website and social media.
At the heart of every successful annual fund, there is a thriving direct marketing campaign with a heavy focus on direct mail. This course will cover all aspects of coordinating and implementing an effective direct marketing campaign for your nonprofit organization.
Communications professionals worldwide recognize the Internet has forever changed how we manage marketing and communications strategies for our organizations. Learn the importance of listening first to your audiences and dive into how to begin that listening in order to prioritize channels, time, and money. We will explore what recent consumer, generational and business trends are shaping our communications and what nonprofit organizations need to know about the opportunities and challenges they face in an increasingly digital world.
In this course, you will learn how to think like a journalist, develop materials that translate in today's 24-hour news cycle and how to merchandize your news internally and externally. Our discussion will cover:
?Positioning - what makes your organization newsworthy?
?Targeting - reaching the right journalists
?Pitching - practical exercise in pitching your story
?News Releases - how to write and disseminate them
This class will focus on assessment of needs, decision making, implementation, measurement and budget and timing.

Join us for an intensive one day of Marketing Your Planned Giving Program. Students will begin by assessing the capacity for planned giving in their organization and understanding who their prospects include as well as what are the best strategies for nonprofits with undefined or defined constituencies. The day is jam-packed and well worth the day out of the office.

You must have completed the Marketing Institute to register.

All writing aims to persuade. That's the underlying principle of this workshop. While your written communication certainly lets people know about the mission and vision of your organization, as well as the success you've achieved serving your constituents, your ultimate goal is to convince donors and prospects to offer volunteer and financial support. Every word, picture, and nuance must work together to create a message that's compelling, credible, and convincing.

In this course, we'll work together to define your audiences and discern what motivates them to contribute their time and money to your nonprofit. We'll then discuss the various devices you can use to engage them and how each can be tailored to a specific format, from grants and brochures to web sites and social media. With a stronger awareness of who you're trying to reach and how to cast your message, we'll evaluate your current communications with the entire class. Looking at your marketing and fundraising material with a fresh eye will enable you to revise and articulate your story in ways that inspire generous giving and support.

This class will be offered in May or June 2018.