BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//entrinsik//Enrole//EN
METHOD:PUBLISH
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20260308T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20261101T020000
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
UID:20260427T112949Z-AA1CFFB0
PRIORITY:5
CLASS:PUBLIC
TRANSP:OPAQUE
SEQUENCE:0
DTSTAMP:20260427T112949Z
DTSTART;TZID=America/New_York:20260701T090000
DTEND;TZID=America/New_York:20260701T100000
RRULE:FREQ=WEEKLY;COUNT=4;INTERVAL=1;BYDAY=WE
DESCRIPTION:Event Description:\n\nSEO and SEM Essentials \n\nThis intensive, self-paced four-week online course provides a comprehensive framework for integrating Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to enhance social media performance. This course bridges search and social disciplines to help learners create more discoverable, data-driven, and measurable campaigns. Students will gain a clear understanding of how search intent, keyword strategy, and advertising data influence both organic and paid social media success.<div><br></div><div><i><b>About MICROskill Courses:&nbsp;</b>This is a four-week self-paced course. Students will have access to course content for individual viewing and be invited to an optional one-hour, weekly group meeting with the instructor. This meeting schedule is reflected below. All work must be completed within the course period to be eligible for the MICROskill badge.&nbsp;</i></div> \n\nEvent Schedule:\n\nEvery week on Wednesday, starting on 07/01/26 and ending on 07/22/26\n\nEvent Location:\n\nAsynchronous\n144 W 14th St \nNew York, NY 10011\n
LOCATION:Asynchronous, 144 W 14th St, New York, NY, 10011
SUMMARY:Pratt training session: SEO and SEM Essentials
BEGIN:VALARM
TRIGGER:-P1D
REPEAT:4
DURATION:PT6H
ACTION:DISPLAY
END:VALARM
END:VEVENT
END:VCALENDAR