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UID:20260419T040124Z-6F51F440
PRIORITY:5
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DTSTART;TZID=America/New_York:20250128T183000
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DESCRIPTION:Event Description:\n\nIntegrated Advertising Campaigns - a Creative Focus \n\n<div>Delve into the creative and design aspects of developing impactful integrated advertising campaigns. Explore the principles, strategies, and techniques that drive successful campaign creation and execution. Through theoretical discussions, case studies, hands-on projects, and guest lectures from industry professionals, you will develop creative thinking, visual communication, and design skills to craft compelling and cohesive campaigns across various media channels. <br></div><div><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" id="docs-internal-guid-4b7c7ca8-7fff-e8ef-4428-2d93177dae5f"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><br></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Course Objectives:</span></p></div><div><ul><li><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Understand the role of creative and design in integrated advertising campaigns.</span></p></li><li><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Apply design principles and visual communication techniques to advertising messages.</span></p></li><li><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Develop innovative and impactful creative concepts for integrated campaigns.</span></p></li><li><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Explore the synergy between copywriting, design, and strategic planning.</span></p></li><li><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Explore the role of branding and brand communication in integrated campaigns.</span></p></li><li><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Evaluate the effectiveness of creative and design elements in integrated campaigns.</span></p></li><li><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Gain practical experience through hands-on projects focused on creative execution.</span></p></li></ul></div> \n\nEvent Schedule:\n\nEvery week on Tuesday, starting on 01/28/25 and ending on 04/15/25\n\nEvent Location:\n\nPratt Manhattan\n144 W 14th Street \nNew York, NY 10011\n
LOCATION:Pratt Manhattan, 144 W 14th Street, New York, NY, 10011
SUMMARY:Pratt training session: Integrated Advertising Campaigns - a Creative Focus
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