Introduction to Art Direction: Print Media
This course will focus on the fundamental skills of art directing for a print publication. Students will learn idea generation; assignment commissioning and art research; brief composition; and how to manage deliverables. Students will also learn crucial administrative skills, including managing production schedules; creating and evaluating contracts; managing a budget; and supervising a team. Students will complete the course with a holistic overview of both the creative and organizational skills necessary to be a successful art director.