BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//entrinsik//Enrole//EN
METHOD:PUBLISH
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T020000
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T020000
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
UID:20261024T110244Z-7AB968F0
PRIORITY:5
CLASS:PUBLIC
TRANSP:OPAQUE
SEQUENCE:0
DTSTAMP:20261024T110244Z
DTSTART;TZID=America/New_York:20270217T173000
DTEND;TZID=America/New_York:20270217T193000
RRULE:FREQ=WEEKLY;COUNT=6;INTERVAL=1;BYDAY=WE
DESCRIPTION:Event Description:\n\nSocial Media Marketing: Content and Strategy \n\n
The Social Media Marketing: Content and Strategy Certificate is designed to provide you with the foundation and skill set needed in the evolving world of social media tools and strategies so they can be immediately applied in the workplace.Description:
Discover how content and strategy work together to support successful social media marketing. Explore the features, trends, and algorithms behind major platforms and learn how to use each platform's strengths to reach your audience and support your goals.
Whether you're new to social media marketing or looking to sharpen your skills, this six-week course will help you make informed content decisions, encourage meaningful engagement, and measure the effectiveness of your efforts.
Who Should Participate:
- Marketing and communications professionals looking to expand their social media skills.
- Small business owners and entrepreneurs managing their brand's online presence.
- Nonprofit and community organization staff responsible for outreach and engagement.
- Employees taking on social media responsibilities.
- Individuals interested in building social media marketing skills for career growth.
What You'll Learn:
- Understand how social media supports your overall marketing strategy.
- Choose platforms that align with your goals and audience.
- Apply platform-specific best practices to create engaging content.
- Understand the differences between paid and organic social media strategies.
- Use analytics to track performance and guide future decisions.
About the Instructor
Amber Owens is a social media professional specializing in organic content strategy and community engagement. Since 2017, she has helped brands build authentic connections and drive long-term digital growth through creative, audience-focused storytelling.
She holds a bachelor's degree in Communications and an MBA in Marketing, combining strategic insight with a passion for understanding what motivates audiences. Her work has earned multiple honors from the Fort Wayne Advertising Federation, recognizing her achievements in social media and brand marketing.
Amber believes that great social media goes beyond visibility-it's about building trust and fostering meaningful, lasting relationships between brands and their communities.
This course will be delivered online. Classes will be facilitated by a live instructor during the scheduled course times. Students must have a camera and working microphone to participate in the live sessions. Class participation enhances the online student experience.
Attendance Policy: Students must not miss more than 1 (one) live class session to receive the PFW Certificate of completion.
Several days prior to the start of your course, you will receive an email with information on connecting to the sessions.
\n\nEvent Schedule:\n\nWednesdays, February 17 - March 24 (6 sessions)\n\nEvent Location:\n\nOnline Course\nOnline Course \nFort Wayne, IN 46805\n
LOCATION:Online Course, Online Course, Fort Wayne, IN, 46805
SUMMARY:Social Media Marketing: Content and Strategy
BEGIN:VALARM
TRIGGER:-P1D
REPEAT:4
DURATION:PT6H
ACTION:DISPLAY
END:VALARM
END:VEVENT
END:VCALENDAR