Course detail: KU Digital Marketing Boot Camp
KU Digital Marketing Boot Camp is a part-time, 18-week program that prepares you to keep pace with this rapidly changing field. You'll learn from a market-driven curriculum that's continually updated to ensure that your skills are what employers want - and more importantly, need.
Throughout the course, you will take a hands-on approach to learning digital advertising, web analytics and design, content marketing, and more. You'll complete the program with experience using a host of industry tools such as Google Keyword Planner, LinkedIn Campaign Manager, and Facebook Insights.
Those who successfully complete the program receive a Certificate of Completion in Digital Marketing from University of Kansas Lifelong and Professional Education and 18 CEUs (Continuing Education Units).
- Learn how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization, and more.
- Gain real-world experience using popular tools and technologies such as Google Keyword Planner, Facebook Insights, CRMs, and HTML/CSS.
- Get hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
- Complete the program with a strong professional portfolio, demonstrating the working knowledge and skills needed to perform a variety of jobs in the marketing sector.
Visit the KU Marketing Boot Camp Information Website to get more information and reserve your spot today!
KU Digital Marketing Boot Camp - Part-time Program Website
KU Digital Marketing Boot Camp Brochure