Leaders with a strong professional brand are impactful, influential, and effective in their roles. In this program, we explore the need to develop a compelling personal brand. We examine several celebrity examples to identify the critical elements of successful brands, and we experience three exercises to assist in the development of a unique brand: Start with Why, Personal SWOT Analysis,and Assets Inventory. At the end of the program, you'll have a powerful brand to share.
Learning Objectives
- Appreciate the importance and impact of a leadership brand
- Understand your personal assets
- Identify gaps in your leadership and communication skills
- Develop a brand statement
- Communicate your brand to colleagues
Who Should Attend?
- Any professional who wishes to develop or refine a compelling personal brand to enrich their career
Choose Your Way to Learn
- Live-Online Participation: You will be given a log-in so that you can join the training live from anywhere. Our virtual classroom is equipped with numerous learning tools that promote engagement and facilitate application of knowledge.
- Live In-Person: This program will be available as a live, in-person class at a date yet to be determined.
Course Accessibility
Individuals with disabilities are encouraged to participate in University of Kansas educational offerings. If you require a reasonable accommodation in order to participate in this event, please email jayhawkglobal@ku.edu or call 785-864-6779 at least three weeks before the first day of the event.