This course will introduce students to the foundational principles of business relationships and professional selling. The course is appropriate for any technical professional who would like to be more effective in "getting their message across" to external or internal customers.

Learning Objectives

• Designing presentations for specific outcomes
• Finding the "arc of a story" in technical information
• The critical importance of non-verbal communication
• Why and how people buy
• The cognitive science of persuasion
• Speaking "mechanics"
• The distinction between presenting and negotiating
• Conducting and evaluating dialogues/presentations with groups of customers/internal audiences/organizational leadership

Who Should Attend?

Classroom hours
6 classroom hours

Course Accessibility
Individuals with disabilities are encouraged to participate in University of Kansas educational offerings. If you require a reasonable accommodation in order to participate in our Aerospace Short Courses, please email lpe@ku.edu or call 913-897-8530 at least three weeks before the first day of the event.
Please note: If you are attending a Leadership Course onsite at your place of employment, please contact your company's training coordinator for accommodation requests.