Instructor: T.V. Joe Layng

T.V. Joe Layng


T.V. Joe Layng has over 40 years' experience in the experimental and applied analysis of behavior, with a particular focus on the design of teaching/learning environments. In 1999, Joe co-founded Headsprout, which was acquired by Newell–Rubbermaid in the spring of 2011. At Headsprout, Joe led the scientific team that developed the generative instruction technology that formed the basis of the company’s patented early-reading and reading-comprehension programs, for which he was the chief architect.

He currently serves as a partner at Generategy, LLC, an educational software publisher. Joe earned a Ph.D. at the University of Chicago, where he collaborated with Paul Andronis and Israel Goldiamond on investigating the production of untrained recombinant, complex symbolic repertoires in pigeons from simpler behavioral components, a process the Chicago group described as contingency adduction. This research led to some of the key elements upon which generative learning/instruction technology is based.

Also at Chicago, working with pigeons, Joe investigated animal models of psychopathology, specifically the recurrence of pathological patterns (head-banging) as a function of normal behavioral processes. He also has extensive clinical behavior analysis experience with a focus on ambulatory schizophrenia, especially the treatment of delusional speech and hallucinatory behavior. He taught Behavioral Models and Programs I and II in the clinical doctoral program at the Chicago School of Professional Psychology in the mid-1990s.

From 1991 to 1996, Joe was the director of the academic support center, and then dean of Public Agency and Special Training programs at Malcolm X College in Chicago, where he established the award-winning Personalized Curriculum Institute for underprepared college students. Joe is currently a scientific advisor for the DOE-supported Center on Innovations in Learning and is a member of the board of trustees of TCS Education System, The Chicago School of Professional Psychology, Pacific Oaks College, and the Cambridge Center for Behavioral Studies, where he is also member of the Board of Directors. He recently published the interactive iBook, Decisions and Judgments in Ambiguous Situations: A Conceptual Introduction to Signal Detection Theory.

Classes by this instructor

Topical vs Systemic Clinical Intervention
TOPICAL VS SYSTEMIC CLINICAL INTERVENTION - BEHP1132 Compares topical and systemic clinical interventions. Discusses various approaches to clinical intervention (reducing a disturbing pattern (DP) or increasing a target pattern, self-monitoring, feedback, reward or punishment, direct contingency management). Covers what maintains a DP and how to find behavioral substitutes, or changing the function of stimuli.

July 1, 2021 to June 30, 2022, CourseWebs
Some Instructional Dos and Don'ts
SOME INSTRUCTIONAL DO'S AND DON'TS - BEHP1133 Presents some instructional do's and don'ts based on instruction techniques used since the 1950s. Includes valuable lessons in designing effective instruction. Exposes miconceptions and less-than-best-practices that remain in use.

July 1, 2021 to June 30, 2022, Canvas 2
The Hard Problem of Consciousness: Its History in BA

THE HARD PROBLEM OF CONSCIOUSNESS: ITS HISTORY IN BEHAVIOR ANALYSIS - BEHP1134 Traces the history of consciousness in a behavior analytic approach that provides not only a basis for behaviorist work but also for neuroscience. Covers the effort that began with Watson and was addressed by Skinner and Goldiamond, whose approaches share much of those of the philosopher Luwig Wittgenstein.

To register and receive immediate access to this online open enrollment course please click here.


July 1, 2021 to June 30, 2022, Canvas 2
Emotions and Emotional Behavior
EMOTIONS AND EMOTIONAL BEHAVIOR - BEHP1135 Categorizes emotions as respondent reactions, results of physiological changes and social labeling, as operant behavior or as private stimuli resulting from derived relations. Also argues private emotions as descriptors of consequential contingencies consistent with laboratory, ethological and evolutionary observations that also provide a successful approach to treating emotional behavior in non-humans.

July 1, 2021 to June 30, 2022, Canvas 2
Contingency Analytic Accounts of Experiences
CONTINGENCY ANALYTIC ACCOUNTS OF EXPERIENCES - BEHP1136 Covers how not to use private experience as something that can be specifically expressed. Also covers how private experiences can't be spoken of directly but can perhaps be understood. Cites both Wittgenstein's warnings, and Skinner's statement about experience as part of a contingency.

July 1, 2021 to June 30, 2022, Canvas 2