Course Detail: BEHP1229 - Marketing: A Model for More Ethical and Proactive Decision Making

Marketing: A Model for More Ethical and Proactive Decision Making - BEHP1229 Discusses the strong relationship between marketing and psychology through the application of psychological theories and ethical standards, and the understanding, prediction and motivation of behavior. Explains how although marketing is often misunderstood (marginalized to representing only promotions), it is a more central, pervasive and analytical process. Describes how marketing explores consumer needs and facilitates a more proactive strategic decision-making necessary for the success of business.


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Information and Policies
Refund Policy:

No refunds are provided once the course is accessed.


These workshops are presented in partnership between the Florida Tech ABA Online program and ABA Technologies, Inc. ABA Technologies, Inc., is a BACB-approved provider of type-2 continuing education hours (provider number: OP-02-0023).