Course Detail: CE-2111 - Value Proposition Analysis for Aviation in association with NBAA [CE 2111]

Private jet ready for boarding

Overview

Embry-Riddle Aeronautical University's (ERAU) Value Proposition Analysis for Aviation is designed for current or prospective corporate flight department employees who will make strategic decisions and who will manage interactions with passengers, customers and their parent company. Course content explores the methods used in conducting a travel analysis, evaluating options for lift, justifying the flight department value, proposing various travel options and optimizing the fit of the flight department with corporate goals. This course is part of Embry-Riddle's Corporate Aviation Management Certificate (CAMC) program.

This course awards 1.6 CEUs upon completion.

Who Should Attend

Since aviation management affects every individual and department, professionals working in various capacities across the aviation industry can benefit from this knowledge including:

NBAA logo


Two businessmen having a conversation on a runway

Course Objectives

This course fulfills NBAA BM1 Learning Objective.

Upon completing the course, students should be able to demonstrate a comprehensive and broad-based understanding of:

  • Communication of strategic value of business aviation
  • Identification of unique capabilities of business aviation to achieve company goals
  • Application of various communication techniques and tools to convey message of value to a broad audience
  • Facilitation of ongoing discussion regarding key issues
  • Concepts of marketing a corporate aviation product, including price, place, cost productivity, value added and time management
  • Economic and financial issues concerning business aviation
  • Methods for corporate travel analysis
  • Options for lift (e.g., time share, interchange, part 91.501, charter, airline, & fractional)
  • Opportunities to educate potential users on benefits of company aircraft and justifying company and department decisions

Course Information

This is an online asynchronous instructor facilitated course with weekly modules and assignments, but no scheduled meeting times. Students should plan to spend approximately 10-15 hours per week working through the course. Coursework is web-based with no additional software required, although a reliable internet connection is recommended. All courses open 48 business hours in advance of each start date, and must be completed by their scheduled end dates. Digital certificates are available upon successful completion of individual courses. Printed certificates are mailed only upon completion of a full certificate program.

Session Information: W0121-CE2111-V1

Schedule: January 1, 2021 to February 25, 2021
Times: 12:00am - 11:59pm

Instructor Detail

Instructor: Phillip Gibson
Title: Adjunct Faculty
Biography:

Mr. Gibson is a valued member in aviation. He is a highly accomplished aviation professional with extensive experience in financial, operations, safety and regulatory compliance. He has held the positions of Director of Flight Operations/Aviation, Chief Pilot, Director of Safety and Check Airman, senior consultant/lead auditor. Phil's distinguished career as a pilot and manager include more than 38 years of experience in the FAR Part 91, 135 and 121 environments. He has amassed more than 23,500 flight hours and is type rated in the Gulfstream G450/GV/G550, the Falcon 900 B/C/EX series, Boeing 737/757/767, the Learjet 20/30/50 series and the Fokker F28.

He previously held positions at Stratus Management as Director of Aviation, Pentastar Aviation as Director of Safety and the Assistant Director of Operations and ACM Aviation, LLC in San Jose, CA as Chief Pilot/Check Airman. Phil holds an Airline Transport Pilot license with Aircraft Single and Multi-Engine land ratings. He also holds a Certified Flight Instructor rating for single and multi-engine aircraft with advanced ground instructor and instrument ground instructor ratings. Phil is also a licensed Dispatcher and holds a Flight Engineer (turbojet) license.

While Phil was working with ARGUS and Wyvern he was an operations auditor and conducted safety/financial evaluations of both commercial and non-commercial aircraft management companies. His duties also involved consulting with multiple aviation operations where he was focused on devising strategies for new and existing corporate and charter operators to improve operations, management, leadership, training and financial functions. Phil has conducted ARGUS "Platinum" rating and IS-BAO audits to charter operators, corporate flight departments, helicopter and utility resource operators as a lead auditor.

As a senior consultant with AMS, Phil has led teams during flight department audits (including financial analysis as well as operational, dispatch, management, maintenance), aircraft completions, fleet analysis, budgeting, air travel analysis, hiring and other corporate and charter flight department projects at the C-level and below.

Under an Embry-Riddle Aeronautical University program, Phil teaches the National Business Aviation Association's ("NBAA") approved Corporate Aviation Management Certificate (CAMC) Professional Development Program ("PDP"), which serves to provide continuing education for aviation professionals in both the commercial and non-commercial arenas. His core competencies are in the areas of finance, accounting and budgeting. He developed the Finance and Budgeting course, and teaches 5-7 core courses.
Phil serves on the NBAA's Business Aviation Management Committee ("BAMC"), which is one of twelve standing committees. CAMC's goal is to raise the bar for all segments of the business aviation community with objectives that include general guidance for the membership with a specific focus on leadership and management. These efforts are orchestrated through professional and educational development through the annual "Leadership Conference", the NBAA's Management Guide and the Compensation/Benchmarking Survey. Phil holds a Masters Degree in Business Administration with a concentration in finance from Mercer University as well as a Bachelor of Science Degree in "Professional Aeronautics" from Embry-Riddle Aeronautical University. He has also attended IS-BAO training and is a certified IS-BAO auditor.
Phil has been fortunate to be affiliated with and learned from some of the best business minds in aviation. Very few individuals have had the experience of presenting aviation business plans to such people as Mark Markula (Early venture capitalist for Steve Jobs) Tom Siebel (Siebel Systems CEO now Oracle), Fry Electronics, Marvel, Dan Warmanoven, CEO of NetApps, Marcus and Millichap, Jeff Prince, CEO of Consentry, Gilead Sciences, SJC Jet Center/Atlantic Aviation, Ken Oshman, CEO of Echelon Industries and Steve Jobs venture capitalist. Joe Gibbs Racing, Chrysler, Pulte Homes, General Motors, Krispy Kreme Donuts, Food Lion, LLC, Teal Aviation.

Leading, managing, team-building are specialties of Phil. Here are his accomplishments to date:
Over a two-year period, turned a sub-optimally managed CFR Part 91 (corporate) six aircraft flight department into a well-functioning, fully IS-BAO compliant operation by hiring highly competent and qualified professionals who joined him in changing the culture, flight, maintenance and line operations into a best-industry practices flight department.

At a leading corporate and charter aviation consulting firm, led the IS-BAO auditing division and semi-customized the overall auditing functions within the consultancy to provide leading edge safety consulting services and other services and products that were profitable.

As Director of Safety and Assistant Director of Operations of a large aircraft management company, developed, implemented, trained, and fostered a safety program which included ERP and IEP.
As Chief Pilot of a large aircraft Management Company, assisted with setting and meeting the financial goals for the flight department by completing the aircraft management division budgeting process/procedures/policies as well as cost control of overall flight department expenses. Maintained excellent relations with customers, vendors, and regulators and aircraft owners.

Led and managed 50+ pilots and 11 cabin attendants.

Changed the culture within the aircraft management division as well as assisted with cultural change of overall FBO culture.

Achieved and rebuilt trust between the aircraft Management Company, its pilots and aircraft owners.
Line Captain at a major US airline, 29 years, accident free.

Was the first professor/instructor to develop the first course for the ERAU NBAA PDP. Have taught the ERAU PDP since 1998. Have taught several live courses at NBAA conventions.

Continue to teach, learn and foster leadership and financial managerial development with the aviation community.

Over 13 years as a Wyvern, IS-BAO and ARGUS auditor

Started own corporate and charter aviation consulting firm in 1998, offered leading edge CRM/HF training as well as air travel analysis.

Served on the NBAA CAMC for 6 years

Earned a MBA-Finance while flying a full schedule at USAirways

Facility Detail

Online Course
ERAU Worldwide Campus
Online, FL 00000
(386) 481-9070