Cart (0)
Course Detail: MRAI - Media Relations in Aircraft Accident Investigation
Master the critical skills needed to navigate the complexities of media interactions during high-stakes events. Discover how your words and responses can shape your organization's reputation, leading to successful outcomes or potential setbacks.
Led by Anthony Brickhouse , Robert Eicher and Robert Sumwalt
Overview
The 24-hours following a crisis can make or break your organization. This course offers you an exclusive behind-the-scenes look at the news media cycle, providing you with best practices for managing media relations post-safety failure. Leveraging the expertise of seasoned aircraft accident investigators, crisis communications professionals, and public information officers, you will engage in both theoretical and practical learning. Experience firsthand the aircraft accident forensics and media broadcasting labs at the Daytona Beach Campus, blending expert insights with hands-on training, including green room practice work, to equip you for effective media management in critical situations.
This course can be completed independently, or toward the Embry-Riddle Certificate of Management in Aircraft Accident Investigation.
Who Should Attend
Safety risks affect every individual and department in high-consequence environments. Successfully communicating during a crisis is essential for organizational success. Professionals who can benefit from this knowledge include:
- Safety investigators
- Safety managers
- Public relations professionals
- Newscasters
- Airport risks managers
Upon completing this course, you will be well-versed in:
After completing this course, you should be able to demonstrate a comprehensive and broad-based understanding of risk management and competency in:
- Navigating NTSB and accident investigations
- Executing crisis communication
- Crafting effective public relations
- Using social media in high-pressure situations
- Conducting sensitive interviews and communicating with family members
- Applying media broadcasting techniques
- Leading press conferences
- Managing the news cycle
- Working with NTSB, FAA and other government agencies
Attendees Said...
"I thoroughly enjoyed the course. I 'm taking so much more knowledge than what I was expecting.""Love the experience, I was eager to take the experience to the level where I can understand how important effective communication in every single area of the organization is. Very Thankful for everything that was taught. Amazing program."
"Best class I have taken"
Continuing Education Units (CEUs)
Registration Information
The preferred method of payment is credit-card at the time of registration. If you are paying by another method of payment (wire-transfer, employer voucher, check/PO), please 'Create Profile' from the left menu and then contact Daytona Beach ProEd to submit a registration request. Please note registration requests are not guaranteed until payment is received in full.
Cancellation Policy
A cancellation charge of $150 will be assessed on any standard cancellations. A late cancellation charge of 25% of the course registration fee will be assessed on cancellations occurring within 14 days of the start of the course. For additional information, please review the detailed cancellation, deferment, no-show and refund policies.