Course Detail: SAM-2000 - Airline Management [SAM-2000]


This course aims to give graduating students, as well as professionals already working in the aviation industry, an insight into airline management.

Learning Objectives

Upon completion of this course, the participants will:

  • Understand the history and evolution of commercial aviation; opportunities in Asia
  • Understand the regulatory boundaries and why they exist
  • Understand transition from commercial regulation to deregulation
  • Understand current and future civil aircraft manufacturers' contribution to aviation
  • Understand the different airline business models; FSC and LCC
  • Understand managerial planning, organizing, staffing, directing, and controlling in an airline
  • Understand the typical organizational structure of a FSC and LCC, and the roles and responsibilities of the key functional areas like Flt Ops, Engineering, Planning, Commercial, etc.
  • Understand demand forecasting and the relationship between demand and price
  • Understand the principles of network, fleet, schedule planning and funding aircraft
  • Understand marketing and distribution strategies.
  • Understand the Permits and Licenses required to commence operations
  • Impact of technology on options, distribution and passenger handling
  • The challenges in Asia ahead that both governments and airlines face
  • Employment opportunities within the aviation sector in Asia Pacific
  • Innovation in the Airline Industry and a study on the value chain

Course Contents

  • History of US civil aviation and its impact and influence in Asia (in safety, security and commercial areas)
  • Huge opportunities for Aviation explained using the relationship between growing GDP/capita and trips/capita in emerging markets
  • Role of FAA, NTSB, TSA, ICAO, IATA, EASA and local Aviation Authorities in regulating safety and security in civil aviation
  • The impact of the US Deregulation Action of 1978 and how it shaped civil aviation in Asia
  • Role of Boeing, Airbus, GE, P&W, RR, Safran in the continued evolution of civil aviation in a sustainable manner. Civil aircraft manufacturing in China and Japan.
  • The essential difference between the FSC and LCC models, what are the commonalities and the differences, and the future for both models in Asia
  • The key functional areas in an airline, their organization and their accountabilities
  • Management principles as applied in airlines
  • What is demand forecasting and what is its purpose
  • Relationship between price, demand, the elasticity of demand, inventory and revenue management
  • Basics of network, fleet and schedule planning in a startup airline. The pros and cons of Hub & Spoke and Point-to-Point networks and their application in Asia
  • The principles of marketing, branding, types and medium of advertising towards the Asian Market
  • Growth and importance of Airline Distribution Globally and in emerging markets
  • Study on the organization structure of an airline and an outlook of the job landscape in Asia

Available Sessions