Overview

Embry-Riddle Aeronautical University's (ERAU) Air Cargo Advanced Marketing, part of a joint Logistics and Supply Chain Management Certificate with the International Air Transportation Association (IATA), is intended for persons having responsibility for marketing of international air cargo shipments. Since 1977, IATA has offered cargo agent training with the help of experts from member airlines and associations. Air Cargo Advanced Marketing uses this expertise to provide knowledge of cargo rating principles and air waybill completion, as well as basic marketing procedures, making this course the ideal way to refresh knowledge and acquire new skills for career development. This course may only be taken as part of the Logistics and Supply Chain Management Certificate.

What You Will Learn

Upon completing this course, students should be able to demonstrate a comprehensive and broad-based understanding of:

• Published rates and charges for general cargo as well as for all consignments qualifying for class rates and specific commodity rates
• Advanced construction and combination principles for unpublished rates
• Rate and charge calculations for mixed consignments and unit load devices (ULDs)
• How to complete relevant air waybills to a high degree of accuracy in accordance with the applicable IATA rules and procedures

Key Topics

• Advantages and disadvantages of offering a door-to-door service
• Blend elements of social media into a marketing/advertising plan
• Factors involved in setting an advertising budget and selecting advertising media
• Identifying the needs of the shipper and the consignee and developing an efficient and reliable transportation system that can be sold at an attractive price
• Pricing strategies and why and how they are used
• Target market information sources
• Total distribution cost analysis method

Who Should Attend

This course is recommended for:

• All sales and marketing staff of cargo agents and air freight forwarders (consolidators)
• Sales, reservations, and acceptable staff of airlines, airport handling, and surface transportation companies
• Shipping department staff of manufacturers, wholesalers, importers, and exporters
• Junior and middle management staff of cargo agents, airlines, and manufacturers who wish to refresh their knowledge of current international air cargo rating procedures
• Anyone who wishes to update their knowledge of air cargo acceptance and rating procedures
• Anyone wanting to enter the field of Logistics and Supply Chain Management

Certificate Awarded

An Embry-Riddle Certificate of Completion is awarded upon successful completion of the entire Logistics and Supply Chain Management Program (4 courses). Students are also awarded the Air Cargo Professional (ACP) designation by IATA.

Course Format

This is a 100% online asynchronous self-paced course. Coursework is web-based with no additional software required, although a reliable internet connection is recommended. This course requires approximately 45 hours of study to be completed within 12 months of the purchase date (enrollment validity). After the enrollment validity expires, students will not have access to the course content and will not be able to take the exam.

Student performance is assessed by an examination. Please refer to the Exam Information below for more details.

Exam Information

Please read IATA's Exam Information on partner-taught and self-study exams.

• Exam method: Online exam
• Exam format: Multiple-choice questions, closed textbook
• Number of questions: 100
• Time allowance: 3 hours
• Passing grade: 60% correct answers
• Distinction grade: 90 correct answers
• Number of exam attempts: 2