Course Description: Acing Your Podcast: How to Launch Your Own Show

Have you been dreaming of starting a podcast but don't know where to start? Whether you want to grow your business, share your expertise, or tell amazing stories, this 3-session online course will give you the tools to plan, record, edit, and launch your own show.

This course is designed for small business owners, content creators, and entrepreneurs who want to start a podcast that stands out. We will cover:

Finding Your Podcast Identity (Niche, Audience, Format, and Naming)
Recording Essentials (Choosing a microphone, optimizing sound, and recording a podcast trailer)
Podcast hosting platforms & distribution (Spotify, Apple, etc.)
Editing Techniques (Overview of editing software & sound quality tips)
Hosting, & Interviewing Best Practices (Booking guests, structuring interviews, asking engaging questions, and handling difficult guests)
Podcast Marketing (SEO, social media, & email lists)
Growth & Monetization (Sponsorships, affiliate marketing & listener support
Live Q&A and networking opportunity

Bonus Resource: Podcast Launch Checklist - A step-by-step guide covering everything from naming and branding to distribution, podcast tool stack, marketing, and first episode release.

Course Details: (seats remaining)

Schedule:

Single session on Tuesday, November 4th from 6pm-8:30pm.

Times:

06:00pm-08:30pm PST

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Price:

Class Price : $49.00

Instructors

Name

Additional Resources

Ashley Segura

Biography: Ashley Segura is a marketing expert with 15 years of experience in digital strategy, SEO, and content creation. As a marketing consultant, the Head of Content at ContentYum, and host of Content in the Kitchen, she has helped businesses drive growth through strategic marketing. A best-selling author and top-ranked marketing influencer, Ashley brings real-world insights to her courses, making content marketing and website optimization practical and accessible for all skill levels.

Facility Detail

COCC Cascades Hall

CAS 104

2600 NW College Way

Bend, OR 97703

Cancellation Policy

Students must cancel by contacting our office via phone: (541) 383-7270 or email: ceinfo@cocc.edu. Cancellations received 5 days prior to the start of the class will receive a full refund. Full refunds are also issued for classes cancelled by COCC. Refunds will be issued back to your card or in the form of a check and mailed within two weeks of the cancellation date if paid by check or cash. Failure to participate in a course or program does not result in a refund. Exceptions to the general refund policy are noted in the course descriptions on our website and in the printed schedule. If you have any questions, please call us at (541) 383-7270.