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Biography: David Robson is an engineer who transitioned out of engineering to product development and then onto marketing and sales management. His career has spanned 25 years working in the diagnostic ultrasound medical field including several years in international marketing in Europe. After leading sales and marketing in medical imaging startups he retired as Vice President of Sales and Marketing of a software company producing cardiovascular medical reports. His entire career has been spent in startup medical device companies. David is a strong advocate of Lean Startup Methodology as taught by Steve Blank, Eric Reis and Alexander Osterwalder.
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